search engine optimisation... SEO Shropshire

When your website has been built and uploaded to a webserver, you need to let people know where to find it.

There are two effective ways of achieving this:

Conventional advertising through newspapers, magazines, brochures, business cards, TV, radio, vehicle signage and trade press. You could deal with this end of the marketing by giving your website address to the agency who does your advertising.
On-line marketing. This is a specialist service that can be implemented in one of two ways :-

Paid-for or unpaid submissions. Which ever you choose you will have to optimise at least the home page on your web site.

The basics of search engine optimisation (SEO)

It's important to optimise your web pages contents for your keywords. By optimising your page contents for your keywords, you tell search engines that your pages are relevant to these keywords.

As long as there's no competition, your web pages will get top rankings for these keywords. Unfortunately, there's a lot of competition on the Internet and many pages are optimised for the same keywords.

That's where inbound links come in. If more than one web page is optimised for the same keyword, then the web page with the best inbound links will get the best rankings.

When a website has a link to your website it is called an inbound link. You should ask everyone you know to link to your website as this increases the ranking in Google and the other major search engines; namelly Yahoo and MSN.

What is Optimisation?

This is a process whereby you add special keywords to the invisible part or header of the web page that describe who you are, what you do, and where you do it. This tells the automated search engines all they need to know in order to classify your web site content. For example company selling broadband for Apple Macs in Telford might have the keywords BROADBAND FOR MAC, APPLE MAC, BROADBAND TELFORD etc. These words or phrases are also known as meta tags.

The process begins with you writing down 20 key words that describe your product, services or Company. You give this to us and we then perform the magic.

Here at Mac-1 we analyse the effectiveness of the keywords, and your competitors on a monthly basis, so we always know the effectiveness of our compaigns.

WARNING : There are a number of businesses who feel they are THE most important in their field and spend a lot of time, effort and money trying to get to the top of Search Engine listings. Businesses like Hotels, Crafts and General Clothing have to be very specific about how they try to get listed in a search engine as there is furious competition for the top 20 spots.

SECONDLY : We like to tell people so they are aware, that position in Google (and other search services) can go DOWN as well as up. So if you are already HIGH in the rankings, then altering the content of your website can result in movement EITHER WAY! If this is the case then a different strategy must be adopted so the downward trend can be reversed. We can advise you on this approach.

Paid For Listings...

This is the kind of marketing whereby Mac-1 pay the Search Engine Company a fee to include YOU in their search results. Where you end up in their listing depends on Bidding (see below) and how many similar business are trading in your spcific area. Examples include Yahoo, Google etc

Not Paid For... Organic Listings

Probably the best approach for forward thinking companies. A longer term approach whereby we optimise your home & key pages and submit these to the search engines individually. Results show through in around 6-12 weeks.

Link Popularity

To measure how popular your web site is, search engines scour the web looking for how many other sites link to you. This is called Link Popularity and its how Search Engines measure your importance as a web site on the internet and therefore one of the criteria on how highly they rank you in their listings.

Mac-1 Search Engine Submissions and Search Engine Optimisation packages now offer Link Popularity as an add-on feature that continually works to promote your site growth in the following ways:

you'll get highly targeted visitors to your web site
you'll get more customers and more sales
you'll benefit from new business contacts
your web site will get a higher ranking on search engines
your web site will get higher link popularity

Basically ... Increase the link popularity of your site and get highly targeted free traffic to your web site increasing month by month.